Our Company
WE
believe meals bring us together, just as our foods bring Africans closer.
Since our humble beginnings of producing baby cereals in 2010, BigTree Premium Quality has kept one commitment at the forefront-to innovate food product solutions that cater to the needs of Southern Africans from bustling urban centres as well as the remotest villages.
Our Vision
To be the leading FMCG manufacturer in Africa.
Our Mission
To create a different consumption experience with the finest FMCG brands and spread smiles on the faces of everyday people.
Our Purpose
To provide life-enriching, high-quality product experiences through the provision of the finest and most innovative products on the market.
Our Aim
To deliver long-term intensified growth and viable value creation by:
Growth of brands and innovation
Growth in the marketplace with expansion
Growth through continuous improvement
Growth of our people
Disruptive Innovation
Consistent product/packaging innovation to provide a unique consumer experience in export markets.
Unique Value Proposition
Continuous product and service improvisation to ensure differentiation from competing local products.
How are we setting the pace for FMCG innovation in Zambia?
Staying Relevant & Meaningful
Proactively redefined business strategies with changing consumer preferences and purchase behaviours
Consumer Centric
Our understanding of the local culture and nuances helps us develop products that meet local needs.